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Question bank

One master library behind every study. Lock a question and teams can use it — but never reword it.

Research method

Category

Study type

ScreenerQuantitativeAll · AllSingle choice Recommended

Do you or anyone in your household work in market research, advertising or food manufacturing?

YesNo
ConsentQuantitativeAll · AllSingle choice Recommended

I agree to take part in this research and to the use of my anonymised answers.

I agreeI do not agree
Category usageQuantitativeCoffee · ProductSingle choice Recommended

How often do you drink instant or filter coffee at home?

Daily4-6 times a week1-3 times a weekLess oftenNever
Brand awarenessQuantitativeTea · ProductMultiple choice Recommended

Which of these tea brands have you heard of?

Tata TeaRed LabelTaj MahalWagh BakriSocietyTetley
Hedonic liking scaleQuantitativeAll · ProductRating scale Recommended

Overall, how much did you like this product?

1 Dislike extremely2345 Neither6789 Like extremely
JAR diagnostic scaleQuantitativeAll · ProductJAR scale Recommended

Please rate the level of sweetness of this product.

Much too littleSomewhat too littleJust about rightSomewhat too muchMuch too much
JAR diagnostic scaleQuantitativeCoffee · ProductJAR scale Recommended

Please rate the roast intensity of this coffee.

Much too weakSomewhat too weakJust about rightSomewhat too strongMuch too strong
JAR diagnostic scaleQuantitativeSnacks · ProductJAR scale Recommended

Please rate the crunchiness of this snack.

Much too softSomewhat too softJust about rightSomewhat too hardMuch too hard
Purchase intentQuantitativeAll · AllSingle choice Recommended

If this product were available at your usual store at the expected price, how likely would you be to buy it?

Definitely would buyProbably would buyMight or might not buyProbably would not buyDefinitely would not buy
Open-ended feedbackQuantitativeAll · AllOpen text Recommended

What did you like most and least about this product?

DemographicsQuantitativeAll · AllNumeric input Recommended

What is your age?

Product evaluationQuantitativeAll · PackRating scale Recommended

How clearly does this pack communicate what the product is?

1 Not at all clear2345 Extremely clear