Curated by admin

Templates

Battle-tested study blueprints — launch a proven design in one click.

CoffeeQuantitativeProduct

Coffee Product Quantitative

used in 34 studies

  • Screener
  • Category usage
  • Hedonic liking scale
  • JAR diagnostic scale
  • Purchase intent
TeaQuantitativeProduct

Tea Product Quantitative

used in 27 studies

  • Screener
  • Brand awareness
  • Product evaluation
  • JAR diagnostic scale
  • Demographics
SnacksQualitativeConcept

Snacks Concept Qualitative

used in 19 studies

  • Introduction and warm-up
  • Need-state exploration
  • Idea or concept exposure
  • Likes and dislikes
SnacksQuantitativeProduct

Snacks Product Quantitative

used in 22 studies

  • Screener
  • Product rotation
  • Hedonic liking scale
  • JAR diagnostic scale
  • Open-ended feedback
All categoriesQuantitativePack

Pack Test

used in 15 studies

  • Screener
  • Product evaluation
  • Purchase intent
  • Demographics
All categoriesQualitativeIdea

Idea Exploration

used in 11 studies

  • Introduction and warm-up
  • Category understanding
  • Need-state exploration
  • Optimization and closing
All categoriesQualitativeConcept

Concept Testing

used in 26 studies

  • Idea or concept exposure
  • Likes and dislikes
  • Uniqueness and believability
  • Purchase or trial interest